Who we are
Message from Leaders
  • Lee Heng Diamond Group aims to help our clients and to empower our stakeholders. We have developed a unique culture where our people are encouraged and challenged to grow both personally and in their careers. Our values form the basis for our culture, business strategies, and brand.

Mission & Values
  • Win-Win-Win: We actively seek to achieve a “win-win-win” solution: an outcome in which our customers, our people, and our shareholders all win.
  • Integrity: We know that trust can only built on integrity and we lead by example, so we say what we do and we do what we say.
  • Being Proactive: Our customers always come first, and this is why we always seek for improvements on our products, operation, and service in order to serve our customers better.
  • Encouraging Talent: We emphasize the strength and creativity of the individual and breed talents with all-rounded training so that our people can develop their skills and grow as much as they can.
  • Innovation: We have our finger on the pulse of jewellery, fashion, design, and technological trends to help us to innovate, create unique and worthwhile products, and implement state-of-the art technology, leading the industry in designing jewellery, ensuring quality standards are maintained, and delivering products and services to our clients.
  • Exceed Expectations: With our products and services, Lee Heng Diamond Group will always listen to our customers’ desires and is committed to meeting and exceeding their expectations. We strive to deliver high-quality, reliable products that our customers can purchase with confidence and heartfelt and caring customer service with a personal touch.