- The Increasing Demand towards Luxury Branded Diamond
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According to the “Investment on China Luxury Market Analysis and Forecast Report 2017-2021“ by CIConsulting, China’s leading research platform, it is expected that in 2021, the total consumption of luxury products will be increased to USD 145.5 billion from USD 120.4billion in 2016. The result suggested not only is there a significant increment in the demand and interest towards luxury products in the China market, but also the immense potential and the up and coming consumption power of this segment.
The Leo Diamond® has a very well-defined market position in the luxury market internationally. Accompanying with our unique product features, The Leo Diamond® has become the best-selling branded diamond in Britain and the US not very long after its official launch in 1999. The Leo Diamond® is now also a brand being loved in the Hong Kong market and has been receiving immense attention from superstars all over the world, including Robin Matthews, Diane Guerrero, Andy Lau, G.E.M., Li Xiaolu, Deng Jiajia and many more.
We offer our franchisees a high quality support and diverse jewelry designs. With our leading international position, we work hand in hand with our franchisees in obtaining further share in this increasing luxury market in China.
- Support Areas
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Holistic Operational and Management Support
The Leo Diamond® provides you with a retail management and operation guide, as well as detailed directions on shop’s visual image and design, uniforms, and training and development. Our competent and experienced team will also visit your store on a regular basis, to assist you with any plans or potential problems, so as to ensure the consistency of our brand image, products and high quality service.
Diverse Options on Jewelry Products
We offer a wide range of products for selection, so that our franchisees can bring in their unique local insight in determining the most suitable designs and type of products for their customers in the region.
Visual Support
A detailed visual guideline on the decoration, setting, materials, fixtures and furniture, display, and lightboxes will be given to all shops and shop-in-shops to ensure the consistency of our high-end brand image.
Training and Development Support
We offer our franchisees a thorough training and development plan, to constantly uphold the high quality service we provide and our franchisees’ operational ability.
Marketing Materials and Promotional Support
The Leo Diamond® provides you with a full set of advertising, marketing and promotional materials which will be updated on a regular basis. We also work hand in hand with our franchisees to come up with seasonal and promotional plans, and provide solid support to our franchisees on all kinds of marketing and PR events.
Packaging and Materials Support
Branded light boxes and the whole set of packaging materials will be provided to our franchisees to enhance the consistency of The Leo Diamond®’s high-end brand image.
- To Become a Franchisee
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Requirements
1. Sharing with The Leo Diamond® the same vision and mission, and agreeing to our business model; willingness to develop and walk with us the upcoming path;
2. With retail and operation experience in the jewelry sector, as well as a long-term vision on strategic planning and ability on sustainable development;
3. With outstanding human network and strong relationship with shopping malls, and the ability in obtaining preferred locations for our shops and shop-in-shops;
4. A legally qualified company or person.
Format
1. Shop-in-shops: Include no less than 2 display tables/showcases for selling and display of The Leo Diamond® jewelries in designated jewelry brands.
2. Leo Shops: Display and sell only The Leo Diamond® jewelries with designated brand visual image
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