Values and Beliefs

Message from MaBelle Founder, Mr. Max Ma
Inquire to Learn!
Experience to Grow!
Aspire to Inspire!

Life is meant to be a happy, loving, productive, contributing and learning growing experience. To grow in a harmonious balance of commitment and enjoyment is what one strives for. The ultimate ability is the ability to recognize character and ability. The greatest sadness is the waste of time and the lost opportunity of human potential. The most important thing is to know what is the most important thing, not just what is, but what can be. Focus on the process and execution, rather than only on results. Ask for questions, look for solutions. Make your judgments with kind intents guide by the virtues of peace, hope, love, health, freedom, dignity, truth, honesty, beauty, compassion, contribution, charity, authenticity and simplicity as you see fit.

Our Values

"To serve customers with sincerity, honesty, and a keen focus on execution excellence and value creation"

Lee Heng Diamond Group aims to help our clients and to empower our stakeholders. We have developed a unique culture where our people are encouraged and challenged to grow both personally and in their careers. Our values form the basis for our culture, business strategies, and brand.

Value-Based Perspective: We aim to find the best value in diamonds and to create value for our customers at all levels, including providing them with the best value diamond and jewellery by efficient and effective means.

Win-Win-Win: We actively seek to achieve a “win-win-win” solution: an outcome in which our customers, our people, and our shareholders all win.

Integrity: We know that trust can only built on integrity and we lead by example, so we say what we do and we do what we say.

Being Proactive: Our customers always come first, and this is why we always seek for improvements on our products, operation, and service in order to serve our customers better.

Encouraging Talent: We emphasize the strength and creativity of the individual and breed talents with all-rounded training so that our people can develop their skills and grow as much as they can.

Innovation: We have our finger on the pulse of jewellery, fashion, design, and technological trends to help us to innovate, create unique and worthwhile products, and implement state-of-the art technology, leading the industry in designing jewellery, ensuring quality standards are maintained, and delivering products and services to our clients.

Exceed Expectations: With our products and services, Lee Heng Diamond Group will always listen to our customers’ desires and is committed to meeting and exceeding their expectations. We strive to deliver high-quality, reliable products that our customers can purchase with confidence and heartfelt and caring customer service with a personal touch.